Messaging & Values
Define your core values, emotional impact, and brand messaging elements
Messaging & Values
Establish what your brand stands for and how you want customers to feel.
Core Values
Optional - Fundamental principles that guide your brand. Select up to 3:
Personal & Relational:
- Authenticity, Transparency, Respect, Empathy, Passion
Service & Performance:
- Customer Focus, Quality, Responsiveness, Reliability, Excellence
Innovation & Progress:
- Creativity, Innovation, Flexibility
Social & Ethical:
- Community, Inclusivity, Sustainability, Equity, Justice
Operational:
- Efficiency, Accountability, Collaboration, Consistency
Limit of 3: Focus on your most important values. Click the info icon next to each value for detailed descriptions.
How They're Used
- Reflects your values in AI responses
- Prioritizes value-aligned topics
- Influences decision-making in content
- Guides ethical stance of generated content
Selecting Values
- Navigate to Brand Settings → Messaging & Values
- Click Show More to see all options
- Select up to 3 values
- Click Save Changes
Desired Customer Emotions
Optional - Feelings you want customers to experience. Select up to 3:
Positive Connection:
- Inspiration, Connection, Trust, Belonging
Excitement & Joy:
- Excitement, Entertainment, Joy, Happiness
Achievement & Success:
- Satisfaction, Confidence, Gratification, Empowerment
Security & Support:
- Security, Relief, Respect, Validation
Forward-Looking:
- Optimism, Loyalty, Hope, Pride
Purpose & Meaning:
- Compassion, Solidarity, Urgency
Limit of 3: Focus on the most important feelings. Click the info icon for detailed descriptions.
How They're Used
- Crafts responses to evoke specific feelings
- Chooses words that create emotional connections
- Focuses on positive brand associations
- Shapes emotional tone of content
Selecting Emotions
- Navigate to Brand Settings → Messaging & Values
- Click Show More to see all options
- Select up to 3 emotions
- Click Save Changes
Example Combinations
- Fitness Brand: Inspiration, Empowerment, Confidence
- Customer Support: Trust, Relief, Security
- Creative Agency: Inspiration, Excitement, Connection
- Eco-Friendly Brand: Hope, Pride, Compassion
Tagline
Optional - A short, memorable phrase (under 10 words) that captures your brand's essence.
Examples:
- Nike: "Just Do It"
- Apple: "Think Different"
- L'Oréal: "Because You're Worth It"
Setting Your Tagline
- Navigate to Brand Settings → Messaging & Values
- Enter your tagline in the field
- Click Save Changes
If you don't have a tagline, you can leave this blank. BrandVox will work perfectly without one.
Brand Story Summary
Optional - A brief narrative (2-4 paragraphs) about your brand's background, mission, and purpose.
What to Include
- Your founding story or origin
- Your mission and purpose
- What problems you solve
- Your unique approach
- What drives your team
Writing Your Story
- Navigate to Brand Settings → Messaging & Values
- Write 2-4 paragraphs covering the points above
- Keep it authentic and conversational
- Click Save Changes
Example Structure:
Paragraph 1: How you started
Paragraph 2: Your mission
Paragraph 3: Your unique approach
Paragraph 4: What drives you
Saving Changes
After setting your values, emotions, tagline, and story:
- Review all selections and text
- Click Save Changes in the top right
- Confirm the save action
- Wait for AI retraining (2-5 minutes)