Brand Settings
Business & Market
Define your business model, target audience, and unique selling proposition
Business & Market
Define your market position and target customers.
Business Model
Optional - How your business operates. Choose one:
- B2B: Sell products/services to other businesses
- B2C: Sell directly to individual consumers
- Marketplace: Connect buyers and sellers
- Subscription: Recurring fees for ongoing access
- Retail: Sell products through stores (physical or online)
- Nonprofit: Operate for social cause, funded by donations
How It's Used
- Adapts language to match your industry
- Tailors examples and references appropriately
- Adjusts formality and approach
- Ensures content matches customer relationships
Selecting Your Model
- Navigate to Brand Settings → Business & Market
- Click on your business model
- Click Save Changes
Target Audience
Optional - Primary demographic groups you create content for. Select multiple:
- Gen Z (Born 1997-2012): Digital natives, social media savvy
- Millennials (Born 1981-1996): Tech-comfortable, experience-focused
- Gen X (Born 1965-1980): Independent, pragmatic
- Boomers (Born 1946-1964): Traditional values, quality-focused
- Parents: Family-focused, practical, time-conscious
- Executives: Results-oriented, professional, efficiency-focused
How It's Used
- Adjusts communication style for demographics
- Uses age-appropriate references
- Tailors language complexity and tone
- Creates more relevant content
Selecting Audiences
- Navigate to Brand Settings → Business & Market
- Click on all audience segments that apply
- You can select multiple
- Click Save Changes
Multiple Audiences: Unlike other settings, you can select multiple target audiences if you serve diverse customer groups.
Unique Selling Proposition (USP)
Optional - What makes you different from competitors. Choose one:
- Best Price: Most competitive pricing
- Superior Quality: Highest quality products/services
- Eco-Friendly: Environmental sustainability and ethics
- Customization: Highly personalized solutions
- Fast Service: Deliver faster than competitors
- Advanced Technology: Innovation and cutting-edge tech
How It's Used
- Emphasizes your key advantages in content
- Highlights your strengths when relevant
- Differentiates you from competitors
- Focuses messaging on what makes you special
Selecting Your USP
- Navigate to Brand Settings → Business & Market
- Click on your primary USP
- Click Save Changes
Limit of 1: Choose your primary competitive advantage - the thing you're most known for.
Saving Changes
After selecting your business model, audience(s), and USP:
- Review all selections
- Click Save Changes in the top right
- Confirm the save action
- Wait for AI retraining (2-5 minutes)