Step 3 - Business & Market
Define your business model, target audience, and unique selling proposition
Step 3: Business & Market
Help AI understand your business context and target customers.
All fields in this step are optional. You can skip this step and add business details later from Workspace Settings.
Business Model
Optional - Select how your business operates.
Choose one model:
- B2B: Business-to-Business (selling to other companies)
- B2C: Business-to-Consumer (selling to individual customers)
- Marketplace: Platform connecting buyers and sellers
- Subscription/SaaS: Recurring revenue software or services
- Retail: Physical or online store selling products
- Nonprofit: Organization focused on social/charitable mission
Target Audience
Optional - Select one or more demographics that represent your ideal customers.
Choose multiple:
- Gen Z: Born 1997-2012, digital natives, values authenticity
- Millennials: Born 1981-1996, tech-savvy, purpose-driven
- Gen X: Born 1965-1980, independent, work-life balance
- Boomers: Born 1946-1964, experienced, brand loyal
- Parents: Families with children, value safety and quality
- Executives: Business leaders, decision-makers, time-conscious
Multiple Audiences? Select all that apply. AI will adapt content to resonate with different segments.
Unique Selling Proposition (USP)
Optional - What makes your business different from competitors?
Choose one:
- Lowest Price: Most affordable option in your market
- Premium Quality: Superior craftsmanship and materials
- Eco-Friendly: Sustainable, environmentally conscious
- Custom/Personalized: Tailored solutions for each customer
- Fast Service: Quick delivery, rapid turnaround
- Innovative Tech: Cutting-edge technology and features
Example: An eco-friendly clothing brand might select "Eco-Friendly" as their USP, while a budget airline would choose "Lowest Price."
Why This Matters
Your business context helps AI:
- Create Targeted Content: Speak directly to your audience's needs
- Use Appropriate Language: Match industry expectations and customer preferences
- Highlight Key Benefits: Emphasize what makes you unique
- Set the Right Tone: Adjust formality based on B2B vs B2C
Examples by Business Type
SaaS Company
- Model: Subscription/SaaS
- Audience: Executives, Millennials
- USP: Innovative Tech
Local Bakery
- Model: Retail
- Audience: Parents, Boomers
- USP: Premium Quality
Nonprofit Organization
- Model: Nonprofit
- Audience: Millennials, Gen X
- USP: Custom/Personalized
Navigation
- Previous: Go back to Step 2: Personality & Tone
- Next: Continue to Step 4: Values & Messaging
- Skip: All fields are optional