Step 2: Personality & Tone

Shape how your brand communicates. Choose the personality and voice that represents your brand.

All fields in this step are optional. You can skip this step and add personality details later from Workspace Settings.

Brand Archetype

Optional - Select the archetype that best represents your brand personality.

Choose one archetype:

The Hero: Courageous, inspiring, makes a positive impact
The Creator: Innovative, imaginative, builds unique solutions
The Explorer: Adventurous, independent, discovers new possibilities
The Sage: Knowledgeable, wise, shares expertise and insights
The Jester: Playful, humorous, brings joy and entertainment
The Everyman: Relatable, friendly, connects with everyone

Not Sure? Think about how you want customers to perceive your brand. Are you a trusted expert (Sage), an exciting innovator (Creator), or a friendly companion (Everyman)?

Personality Traits (Max 3)

Optional - Select up to 3 traits that describe your brand personality.

Choose up to 3:

Friendly: Warm, approachable, welcoming
Professional: Formal, competent, business-like
Bold: Confident, daring, stands out
Trustworthy: Reliable, dependable, honest
Quirky: Unique, unconventional, fun
Sophisticated: Refined, elegant, premium
Approachable: Easy to connect with, down-to-earth
Cutting-edge: Modern, innovative, forward-thinking

Example Combination: A tech startup might choose "Bold," "Cutting-edge," and "Approachable"

Tone of Voice

Optional - Select how your brand communicates.

Choose one tone:

Formal: Professional, proper, business-appropriate
Conversational: Casual, friendly, everyday language
Witty: Clever, humorous, entertaining
Inspirational: Uplifting, motivating, empowering
Empathetic: Understanding, caring, compassionate

Tip: Your tone should match your audience and industry. B2B companies often use Formal or Professional tone, while consumer brands might choose Conversational or Witty.

Examples by Industry

Tech Startup

Archetype: The Creator
Traits: Bold, Cutting-edge, Approachable
Tone: Conversational

Law Firm

Archetype: The Sage
Traits: Professional, Trustworthy, Sophisticated
Tone: Formal

Fitness Brand

Archetype: The Hero
Traits: Bold, Friendly, Trustworthy
Tone: Inspirational

Previous: Go back to Step 1: Company Basics
Next: Continue to Step 3: Business & Market
Skip: All fields are optional

Next: Business & Market

Define your business model and audience

Previous: Company Basics

Return to step 1

Step 2 - Personality & Tone